Per Diem Space Presents Small Business in a Box with Launch Party Friday, November 3, 2017

Starting a business is exciting, but it can also present entrepreneurs with a dizzying array of demands and decisions: Do I form an LLC? How do I get a website up and running? Who can I trust to write copy and take professional photos? What do I need to know about business plans? Where do I start with marketing?

With so much to consider, it’s no wonder the U.S. Small Business Administration’s statistics on start-ups show only about half surviving five years, and one-third surviving past ten years. However, Per Diem Space, a collaborative work space and small business incubator in Perkasie, PA, is looking to improve the odds with Small Business in a Box, Per Diem Space’s consulting service for new and existing businesses.

Per Diem Space will celebrate the launch of Small Business in a Box with a Launch Party Friday, November 3, 2017, from 5:30 pm to 8:00 pm at their 528 West Market Street, Perkasie headquarters.

"We created this co-working space because we saw a need here in the suburbs," said Karen Chellew, Per Diem Space’s chief architect officer and co-founder. "As clients have been using our space, we've discovered they're also in need of many of the business how-to's, like setting up the right business entity, bookkeeping, marketing, and more. Small Business in a Box is meant to fulfill that need and foster even more collaboration among our clients and colleagues."

With four levels of participation available to suit the needs of businesses at every stage, Small Business in a Box meets entrepreneurs where they are and helps them get to where they want to be.

The Small Business in a Box service begins with a set-up and intake session that includes an hour-long consultation with one of Per Diem Space’s partner consultants. These consultants provide expertise in for-profit business ownership, non-profit management, marketing, business administration, and more to Per Diem clients, helping these new entrepreneurs evaluate their needs and strategize the best ways to meet them.

From there, clients can choose to spend additional time working with their Per Diem consultant, at the membership level that suits their needs. Membership levels include Commuter, Freelancer, Resident, or Citizen, with each offering a succession of additional services and amenities.

With Small Business in a Box, small business owners and entrepreneurs have the opportunity to establish an ongoing relationship with Per Diem Space that offers customized support and follow-up as their needs evolve and goals are realized.

For more information about Small Business in a Box or any of Per Diem Space’s services, contact Michelle Shire, ambassador of buzz, at mshire@perdiemspace.com or 267-354-1120.

Source: https://patch.com/pennsylvania/doylestown/...

5 Things To Look For In An Event Venue

5 Things To Look For In An Event Venue

Set the Budget

It’s important to first set a budget for the event before even beginning to look for a space. This will allow you to save a lot of time, frustration and disappointment when beginning the search. Once an overall limit is set, begin breaking it down into how much will be allocated for each portion of the event: venue, food/beverage, entertainment, decor, transportation (if any), etc.

Location

This should go without saying but pick an area that is close for everyone or at least has accommodations close by (The Washington House Hotel is very close to Per Diem Space). You may have commuters that will want to attend the event or even in-town guests that may want to make it a special evening. Also, look at the surroundings of the place you are looking at; is there on-site parking or do guests have to pay for a lot or garage? Is it located in a nice neighborhood? Is it easy to find and get to?

Availability

Choose 2-3 possible dates for the event so there are more options when looking for venues. Remember, a lot of the standard banquet halls and restaurants will book up quickly so think outside the box and consider a unique event space that can be transformed into a party that fits the group’s personality. Choosing something different shows your co-workers that a good deal of thought has gone into the event and you can get more creative with the types of food and beverage provided. Better yet, chances are that with a unique space that no one else is thinking of, your preferred date will be available!

Inclusions + Limitations

Once you have narrowed down the search, look at what is included and what your limitations are for each space. Big things to consider are: Do you need to clean up at the end of the evening or can you hire a cleaning crew? How much of the space do you have use of? Do you need to provide outside insurance? Do you need to obtain a catering or liquor license? Is there Wi-Fi? And what are the limitations on decor, food, noise and hours for the event?

Choose Professionals

When choosing entertainment, catering or decor vendors for the space, go with reputable professionals. There are plenty of budget friendly businesses out there and may even be open to a barter system of some sorts but be upfront about your budget. Remember that this is a time for your co-workers to enjoy themselves so the less work everyone has to do, the more they will enjoy themselves and the more successful your event will be!

Holiday party time is just around the corner so when it comes time to start planning your company’s soiree, remember to stay within budget, pick a great and unique space that will wow your guests, and go with as many professionals as the budget will allow so that everyone can relax and have a great time, including you! After all, YOU did all this planning…so enjoy it!
 

Tori Daly, owner of Vita-Mode blog wrote this piece for Per Diem Space.  Vita-Mode blog is designed to inspire living with intention and a personal style that is simple and classic with the mission of shifting focus back to what positively feeds us and encourages others to be good, do good while living better.  Please visit us at https://www.vita-mode.com.

Cyber Security and Cash Flow Management Happy Hour Workshop

Cash is king! How is your cash flow? Is your cash liquid? Do you know your options when it come to cash management? How about your cyber security education? Need some knowledge?

Join Tracey Carroll, Senior Vice President of Cash Management from Penn Community Bank and her colleague, Roman Grinberg, IT Governance Supervisor, at Per Diem Space for an informational and enjoyable evening.

This interactive workshop will cover the following topics:

Intro into Cash Management Product Offerings.
Small Business Cyber Security Training.
Social Engineering Training.
Phishing Emails- Stop! Think! Protect!
NOTE: Date & Time: Friday October 20th 3pm to 5pm
Fall Back to School Special: $25.00
Snacks and Drinks to be served, Happy Hour following!

 

Sign Up Here

Small Business in a Box

Leveraging a solid foundation in Marketing, Business Administration, and extensive experience in business ownership including the non-profit world, Per Diem's experts help business owners evaluate their needs and strategize ways to best meet them.  Utilizing partnerships with industry professionals our consultants connect business owners to trusted professionals to help elevate your company to success.

Sign Up Here

Small Business in a Box Launch Party

Friday Nov 3rd 5:30 PM - 8:00 PM

Celebrate the launch of our new business line, Per Diem's Small Business in a Box! We will have food, drink, music, and our Preferred Business Partners for you to meet and mingle with!

Per Diem’s Small Business In A Box is a fully scalable approach to managing your business from startup to success!

 

Source: http://mailchi.mp/af9f76b78567/5-things-to...

The 1 Networking Rule 99 Percent of People Are Afraid to Follow, but Should

How many times have you found yourself at a networking event, only to feel like you're at a networking event?

I'll let you in on a little secret: these aren't the events where real networking is taking place.

I don't go to networking events. I don't attend things that require me to put on a "Hello, My Name Is" nametag. I rarely attend big conferences with keynote speakers that spend forty-five minutes talking about how you "just have to hustle" and "marketing is all about great content," with absurd ticket prices that promise you will rub shoulders with "all the right people."

I've tried these avenues, and they are always one-way streets toward the same disappointing destination.

Real networking happens here instead:

It happens in backyards and exclusive dinners.

Private meet-ups and friends getting together for drinks.

Real networking happens when a friend introduces you to a friend.

And then that friend introduces you to a new group of people.

And then in that new group of people, you make a new friend.

And on and on and on...

99% of people don't approach networking this way. Here's why:

People lack patience.

They wear their desperation on their sleeves, and approach networking in a way that immediately reveals their true intentions. They don't want to get to know you, or learn about what it is you do and how they can truly help.

What they want is to pitch their business. What they want is you to give them something.

This is such a short-sighted approach to building your network.

The reason big networking events fail is because everyone that attends tends to operate from the same script. Meaningful conversations aren't taking place--just two people with business cards in their hands, giving their pitches back and forth. And then what happens? Both parties nod, smile, say, "Well, it was great connecting with you. I'll shoot you an email and let's go from there."

And then nothing happens.

Because people like to do business with people they like, people they trust, and people they know through other friends and shared connections.

This is the 1 rule you should follow instead, if you want to build a powerful network for yourself:

Make friends, not connections.

At the end of the day, I would rather work with someone I genuinely connect with, over working with someone who treats me like a vendor.

And so would everybody else.

When you're building your network, look for the situations that are going to allow you to make friends--even if they're business friends. Small settings do well. Friends of friends and e-mail introductions go a long way. Whatever you do, just keep the focus on making meaningful connections, instead of throwing your business cards all over the floor and hoping someone with a name tag picks one up.

It might seem like a slower process, but what you'll end up with is a strong circle of people you trust--instead of a rolodex with a bunch of people who don't return your calls.

Source: https://www.inc.com/nicolas-cole/1-network...

Battling Decision Fatigue

 

Battling Decision Fatigue


I cannot speak for everyone, but in my world, the past two weeks have been rather rough ones.  Not only from a business perspective, but on a personal level. Some situations have presented themselves that have needed my undivided attention.  Needless to say, my decision-making skills where on a constant “on” button.  All is good now, however, until I sat back and assessed the situations again, did I realized the level of fatigue I had been carrying. So, I was not surprised after doing some research that there is actual term for what I was feeling - Decision Fatigue – I thought I would share with you what I’ve learned along with 5 ways to help cope when you are faced with it.
 
What is decision fatigue?  According to Wikipedia, decision fatigue “refers to the deteriorating quality of decisions made by an individual after a long session of decision making.”  At every moment in the day we are faced with making a decision from the time we wake up (what time is that?) to the moment our head hits the pillow (and, what time is that?).  According to multiple sources, the average amount of conscious decisions an adult makes daily are a whooping 35,000.  Decisions that affect our personal lives, our households, and our businesses are being made when our brain is stretched far beyond a rational ability to adequately absorb all the facts presented and base the decision on current circumstances.  When this occurs, we are sometimes left with the sense of depletion and may be emotionally removed from how the decision will affect us moving forward.   As business owners and family members we make extremely important decisions that not only affect us, but also our employees, families and our community.  
 
Decision fatigue prevents us from being completely present in our lives and really showing up to do our best work. Here are some ways to help you cope with decision fatigue and allow yourself a chance to catch your breath and ease your mind. 
 
Start you morning with a routine
Getting up earlier is not an option for me because I already feel like I’m up too early.  But I do allow myself 15 minutes of silence in the morning before my household gets moving.  In that 15 minutes, I do a 3 minute meditation that my friend Jessica DeAngelo of Shine Yoga taught me.  It’s a simple meditation – no music, just a timer set for 3 minutes.  I breathe in and out…and when my mind wonders, I gently focus myself back to my breath.  When the time is done – then I am finished.  I do this right away and then continue on in silence for a few more minutes. 
 
Make big decisions in the morning
When you mind is fresh and clear, make the decisions necessary in order to clear them from your priority list.  Use the MIT method (Most Important Task) list to help clear those up first thing.  For an extra feel good moment – add what you’ve completed to an Accomplished List to review at the end of the day.  Rewarding yourself for a job well done will help you feel like you’ve conquered the world! 
 
Limit your options
Choices are the death of us.  There are too many choices in a day – from menu options to YouTube videos on productivity.  It’s OK if you have the same oatmeal for breakfast everyday – add a fruit, or some honey to it once a week.  Don’t stress over it.  Narrow down your options to three, than two from those choices. Soon you will have the choice that best suites you.  Don’t look back or second guess your choice.  Make it and stick to it.   
 
Be happy with completed tasks
Know when it’s “good enough” and let it be.  Perfection is a hard level to achieve and we are not perfect by any means.  When you aim for perfection you are in a sense creating a level of procrastination because the task will never be “good enough”.    If the task is at 85 or 90% for the items not at the top of your list, then great – it’s done. 
 
Battling busy…FOMO
Fear of Missing Out plagues our society.  Don’t overload your to do list so you look busy…Trust me YOU ARE BUSY…and you really don’t need to be.  Rest you mind, take a break – take a walk.  Manage you work/life harmony.  All work and no play is NO FUN!  Attend events that you really want to be at and those that inspire and support your social well being. If a cocktail party pops-up and you are feeling inspired to go, then go but don’t cram it in to an already full day and show up for the ½ hour just so you can say you were there! 
 
I’ve begun keeping this list in handy so when I feel like I’m beginning to feel overwhelmed again, I take a breath and review it.  I can tell you that I have taken some things off my calendar and have just limited my “to do” list.  I’ve added an accomplished list to my journal and have been reading more about setting priorities and accomplishing tasks that matter to me.  

Fall Fest in Perkasie!  

Come visit Per Diem Space (The Leaky Cauldron) this weekend.  Our photo booth will be in action in town (7th Street Hogsmeade) and our space will be transformed into a magical coworking wonderland straight from Diagon Alley.  We will be featuring a menagerie of dark matter (a hot chocolate bar), magic potion necklaces, enchanted crystals, and more. 

Cyber Security and Cash Flow Management Happy Hour Workshop

Cash is king! How is your cash flow? Is your cash liquid? Do you know your options when it come to cash management? How about your cyber security education? Need some knowledge?

Join Tracey Carroll, Senior Vice President of Cash Management from Penn Community Bank and her colleague, Roman Grinberg, IT Governance Supervisor, at Per Diem Space for an informational and enjoyable evening.

This interactive workshop will cover the following topics:

Intro into Cash Management Product Offerings.
Small Business Cyber Security Training.
Social Engineering Training.
Phishing Emails- Stop! Think! Protect!
NOTE: Date & Time: Friday October 20th 3pm to 5pm
Fall Back to School Special: $25.00
Snacks and Drinks to be served, Happy Hour following!
 

Sign Up Here

 

 

Source: http://mailchi.mp/3a21ab9e0b95/5-things-to...

American Business Women's Day

American Business Women's Day


Since 1982, as a nation we have celebrate American Business Women's day on September 22nd.  This year, Per Diem Space would like to celebrate with you!  Join us on Friday, September 22nd at Per Diem Space for an all day celebration of local business women - of course, men welcomed too!  Beginning at 9:00 am, we will have pastries and coffee - we also invite you to stay and work for FREE that day in our co-working space!    Stay tuned for more information in the coming week.  

Resources for Small Business Help After a Disaster.

 

Resources for Small Business Help After a Disaster.

Not only did your house get destroyed but your livelihood and source of income did too!  What is a small business person supposed to do when these things happen?  Around 25 percent of small businesses are unable to reopen after a major disaster like Hurricane Harvey or Irma.    Here are a few tips to help after a disaster.  With preparedness and knowledge of the aid available, many long-term issues your small business may face can be prevented.

1. Apply for low-interest disaster loans. There are opportunities for a low-interest loan to help you and your business recover. The Small Business Administration offers these loans to small businesses, private nonprofit organizations, home-owners and even renters.    If you have an existing loan, see if you can defer payments based on living in a federally declared disaster area.  

2. Apply for federal assistance. FEMA offers emergency cash grants for housing, medical, and other disaster-related needs. This can come in handy for getting some immediate cash in your hand if you need housing and if your business is home based.

3.   Contact your insurance agent.  Make sure you get your insurance claim in as early as possible, keep lots of records and take many pictures of the damage.  The Insurance Information Institute has tips to make the process as smooth as possible. 

4. Local Small Business Groups
Many local chambers or small business groups run collections or other fundraisers after a disaster that can help and benefit you.  Some are even industry focused, like book sellers collecting new books to help replenish other book sellers lost stock.  Reach out to local groups to see if you can utilize some of their resources.  That is what they are there for!

5. Everyday Heroes! Many of us have heard of Mattress Mack in Houston, TX. This gentleman opened his store as a shelter to evacuees during Hurricane Harvey and began rescuing people in his delivery trucks.  There are others willing to help out too.  Ask around in your community and look online for resources.  

Resources:
Small Business Association
Insurance Information Institute
SCORE

US Chamber of Commerce

 

 American Business Women's Day


Since 1982, as a nation we have celebrate American Business Women's day on September 22nd.  This year, Per Diem Space would like to celebrate with you!  Join us on Friday, September 22nd at Per Diem Space for an all day celebration of local business women - of course, men welcomed too!  Beginning at 9:00 am, we will have pastries and coffee - we also invite you to stay and work for FREE that day in our co-working space!    Stay tuned for more information in the coming week.  

Cyber Security and Cash Flow Management Happy Hour Workshop


Arm Yourself With Knowledge!

Cash is king!  How is your cash flow?  Is your cash liquid?  Do you know your options when it come to cash management?  How about your cyber security education?  Need some knowledge?

Join Tracey Carroll, Senior Vice President of Cash Management from Penn Community Bank and her colleague, Roman Grinberg,  IT Governance Supervisor, at Per Diem Space for an informational and enjoyable evening.

This interactive workshop will cover the following topics:

  • Intro into Cash Management Product Offerings.
  • Small Business Cyber Security Training.
  • Social Engineering Training.
  • Phishing Emails- Stop! Think! Protect!

NOTE: Date & Time: Friday October 20th 3pm to 5pm
Fall Back to School Special: $25.00

Snacks and Drinks to be served, Happy Hour following!

Sign Up Here

Read Here

2 women entrepreneurs who invented a fake male cofounder - From Business Insider

  • Witchsy cofounders Penelope Gazin and Kate Dwyer created a fake male cofounder to conduct business by email.

  • They noticed an enormous difference between how contractors and contacts treated him versus how they treated the women.
  • They're glad to see that the story of Keith Mann, their fictional cofounder, is bringing more attention to sexism in tech and in the workplace.

Penelope Gazin, Kate Dwyer, and Keith Mann are the cofounders of art marketplace Witchsy.

But Mann doesn't exist.

Gazin and Dwyer told Fast Company's John Paul Titlow that they invented their third, male, cofounder after repeated instances of condescension with a sexist tone, like a developer who addressed an email to them starting, "Okay, girls ..."

"It was like night and day," Dwyer told Titlow of working through Mann. "It would take me days to get a response, but Keith could not only get a response and a status update, but also be asked if he wanted anything else or if there was anything else that Keith needed help with."

On Quartz, Dwyer told Lila MacLellan that before Mann existed, "it was very clear no one took us seriously and everybody thought we were just idiots." But when those same people received emails from Mann, Gazin told MacLellan, "they'd be like 'Okay, bro, yeah, let's brainstorm!'"

Dwyer told MacLellan they even gave Mann a backstory:

 

 

"He was a dude's dude, they decided, the kind who played football in college. He was devoted to his wife of five years, and he couldn't wait to be a dad. 'He was just a really good guy,' says Gazin. 'He doesn't really understand Kate and I, but he's been happy to help us with our project before we find husbands.'"

Dwyer and Gazin's experience struggling to be taken seriously as company founders isn't as unique as you might hope. Gender bias and sexism in the business world is well-documented.

One of the biggest stories in tech this year was the internal memo sent by Google engineer James Damore, who was fired from the company after writing that there are biological differences to blame for the lack of women in tech. Google CEO Sundar Pichai responded that the claims were "offensive and not OK," but that "people must feel free to express dissent" in a respectful way.

And the stunning string of blows that ultimately led to Uber CEO Travis Kalanick stepping down from his post began with a blog post by former employee Susan Fowler alleging she experienced gender bias and sexual harassment at the company.

There have been reported instances of gender bias and sexism in every industry from Hollywood to economics.

In an email to Business Insider the day after Fast Company reported on Mann's existence, Dwyer reflected on the reaction they've gotten to the news.

"People have been losing their minds over the fact that we just gave him the last name Mann," Dwyer said. "So masculine."

She continued: "When people read about Keith they've been pretty upset at the idea that a fake character was taken more seriously than we were. He's being used as a tool now to help highlight how rampant sexism is in tech and the workplace in general. It's been great seeing so many people respond positively. Once again, Keith has done a great job!!"

READ ARTICLE HERE

Cybercrime? Yes, they target small businesses! In fact 50% of all businesses!

Cybersecurity: What Small Business Owners Need To Know!

The statistics show that small businesses are not only at risk of a cybersecurity attack, but many have already been attacked.  It's not just the big corporations like Sony and large healthcare companies that are targets of cyber criminals. According to statistics, in the last 12 months, hackers have breached half of all small businesses in the United States. Small businesses like ours are especially susceptible to cyber attacks, like phishing strikes via email, since we are without the resources of large IT departments.

Why should we be concerned about cyber security?  Well, keeping our customer data safe is one important aspect of cyber security.  Also, if you run an online shop, fraudulent activity in your e-commerce shop is one of the many ways hackers can steal from you.  Financial losses and loss of business activity after an attack can literally put you out of business if your cash flow is already tenuous.   

As cyber criminals target small businesses, owners and employees need to know how to protect both their customers and themselves.   Arm yourself with knowledge!  Learn about and purchase cyber insurance.  Cyber policies cover a business' liability for a data breach (customers' personal information, such as Social Security or credit card numbers) is exposed or stolen by a hacker or other criminal who has gained access to the firm's electronic network. You can learn more about cyber insurance from one of our Small Business in a Box Business Partners, John Blystone @ The Blystone Company.  

Also, you can learn about cybersecurity in our Small Business Cyber Security & Cash Flow Management Happy Hour Workshop with Tracey Carroll from Penn Community Bank, Oct 20th from 5 to 7pm!  Details below!

Workshop Sign Up

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Reflections of Labor Day

When we think of Labor Day, most of us think of back to school or a the end of summer.  We go away for the weekend, have picnics and enjoy some sales at the mall.  We don't know the history behind the holiday.  Over 100 years ago, there was no work/life balance. People had to fight for weekends and days off. 

Today, we have so many choices in what we do with our lives and in our careers.  Thanks to our great-grandparents, we make decent wages, jobs are inherently safer and generally, we choose how much we work.  So this Labor Day, at your picnic, raise a glass to your ancestors who fought the good fight for our holidays off. 

 

Per Diem’s Small Business In A Box is a fully scalable approach to managing your business from startup to success!  

Check It Out!

Connect, Collaborate, Cowork!

Work spaces and meeting rooms are available for rent by the day or via one of our monthly plans.  Add on services such as mailboxes and appointment making are also available. Customize your plan today.   

Check It Out!

Reflections on Labor Day

5 Tips For Planning a Successful Business Event

5 Tips For Planning a Successful Business Event

1. Time It Right:  Timing is crucial to the success of your event. Consider key dates, such as holidays or annual events in the community, that might compete with yours, or choose a theme to highlight. Also consider how much time attendees will need in order to plan ahead to attend, and how much time you'll need to prepare for the event.

2. Set A Budget: As you envision your event, you may find the costs are adding up to a price beyond your means. That’s when it’s time to either scale back your plan or find a way to bring in the additional money you need. Depending on the type of event, you might consider seeking a sponsor for the event (perhaps one of your vendors or suppliers), selling tickets in advance or partnering with a complementary business to share the costs. 

3. Build the Buzz

Use social media to get your target audience excited about the event. You can tease the event well in advance, post pictures of and news about your preparations and even invite customers to the event.  Remember to keep posting even during the event and after!

4. Staffing Needs: Think about how many staff members you need to help with the event, and then make sure everyone knows who’s doing what (e.g., you might have some people helping with check in, some setting up/cleaning up, and others making presentations). If you’re looking to reach new customers, you’ll also want to ensure your staff members know how to identify opportunities and carry out a lead capture process.

5.  Have a Plan B for EVERYTHING: Something will be late, something won’t arrive at all, and something will most certainly go very, very wrong. Anticipate which aspects will more significantly affect your event and create backup plans for each.  Don't get upset and freak out.  Have a plan!